Happy Monday 🌞

If you joined recently, hi 👋 I’m Hailley. I’ve always created systems for my work (as a Marketing leader at Buffer) and life (as a remote worker and mom of two) where I can stay productive, calm, and organized.

This week, we’re chatting about a simple content creation system — specifically, an easy system that any professional can use to create content and post more consistently on LinkedIn.

There are a ton of benefits to posting on LinkedIn (from connecting with your network to growing an audience), but it can be pretty tough to decide what to post and then create content regularly. My goal is to post on LinkedIn 2-3 times per week, and sometimes, that still feels like a lot.

I started asking myself, how on earth are some people posting 1-2 times per day on LinkedIn?

So I came up with a simple system to easily generate new content topics and avoid staring at a blank box asking me what I wanted to post.

Here goes:

1️⃣ Define the ~3 topics you’ll be creating content around.

These are also called content pillars, and it’s useful to get really clear on them. For me, my content pillars include brand marketing, my work life, and the systems I use to stay productive.

2️⃣ Write (or use AI to generate) a list of questions, hooks, or prompts related to each content pillar.

You can start with just a few, for example one question I could write for myself is “what is one thing I believe more people should know about brand marketing?” Or a hook might be “When I started working remotely 9 years ago, I wasn’t expecting…”

You’ll want a pretty long list of these if you can, usually once I start brainstorming it’s easy to get these going and I don’t need to do it often.

3️⃣ Keep note of each of these questions and prompts — they are now your content starters. I use Buffer’s Create space for this, but you could also use a new note in a folder, or a new item in a Notion database.

4️⃣ Now you have a ton of content ideas, write them out fully, schedule, and repeat. ♻︎

This, of course, can be the trickiest part. I find making regular space for this and giving yourself the grace of knowing you’ll improve over time goes a long way.

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The system I'm suggesting is pretty simple, but that’s why it works. The main benefit is that you aren’t starting from zero when you want to start writing, which is the worst.

I hope you have a lovely week ahead. ✨

See you next Monday,

Hailley

• It’s already the end of Q1 (somehow!), if you haven’t already, I highly recommend setting up an ‘accomplishments list’ to keep track of your work ahead of performance reviews. I wrote more about it here.​
• Really enjoyed this piece on technical marketing skills you can learn even if you’re not technical — I’ll be trying to build Notion dashboards in the future for sure.
• An insightful piece about how to recognize what you’re really good at.

• ​101 Ways To Change The Way You Think, by Brianna Wiest (Listening 🎧)
• ​Creative Dysregulation: Why Your Creativity Is Chaotic & What to Do About It, by Kelly Wilde Miller

👋 Come join me on Threads or Bluesky if you use either network. I’ve been really enjoying both of them!

That's all for this newsletter! Thank you so much for subscribing. Reply anytime you want to chat. ✨

I'm happy to offer my writing and this newsletter for free, but if you're so compelled, a cup of tea is always appreciated! ☕️

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